Consulting & Advisory

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Electric Runway works with the most innovative brands on their runway to success

Fortune 500 companies and startups alike leverage Electric Runway’s strategic insights and global expertise to future-proof their brands, gain market intelligence, and make better business decisions.

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B2B Services

  • For Fashion & Beauty Businesses | Innovate, Adapt, and Lead

    In an industry that moves at the speed of technology, staying relevant means staying ahead. Electric Runway works with fashion and beauty businesses to identify key challenges and roadblocks to innovation. We provide strategic insights on the latest tools, trends, and technologies shaping the next generation of products, production methods, and consumer experiences.

  • For Retailers | Innovate the Customer Experience

    The retail landscape is evolving rapidly, and brands must adapt to new consumer behaviours and technologies to stay competitive. Electric Runway helps retailers bridge the gap between physical and digital experiences, offering expert guidance on integrating fashion, technology, and sustainability into their business strategies.

  • For Startups | Accelerate Your Growth in Fashion & Beauty

    Electric Runway has a proven track record of helping the most innovative startups find their footing and scale successfully. We work with early-stage companies to refine their strategies, strengthen brand positioning, and craft compelling messaging that resonates with customers, partners, and investors.

  • For Technology Companies | Expanding into Fashion & Beauty

    For Technology Companies: Expanding into Fashion & Beauty

    Break into the fashion and beauty industries with confidence. Electric Runway helps technology companies understand the unique market dynamics, messaging strategies, and operational methods that drive these sectors.

  • For Investors | Navigating the Future of Fashion & Technology

    The intersection of fashion and technology presents immense opportunities, but staying ahead of emerging trends requires insight, research, and industry expertise. Electric Runway works with investors looking to understand the evolving landscape of fashion innovation—from smart textiles and AI-driven retail to biotech materials and circular fashion models.

  • For Academia & Higher Education

    Electric Runway collaborates with universities, research institutions, and educators to bring forward-thinking insights into the classroom. As fashion undergoes a digital transformation, we help academic communities stay at the forefront of innovation by exploring the intersection of design, technology, and sustainability.

What People Are Saying…

Dr Parham Aarabi, Founder of ModiFace (acquired by L'Oréal) and Professor of Electrical and Computer Engineering at the University of Toronto

“Amanda is a thoughtful leader with a knack for communicating emerging technology. As the founder of ModiFace, I witnessed her talent for journalism and passion for communicating augmented reality and its use cases for the beauty industry. Later, I worked with a startup she had founded focused on bias detection. Her skillset at the intersection of media, marketing, fashion, beauty and technology resulted in her ability to sell the data from that startup and swiftly exit. I can’t wait to see what she does next!”

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Larissa Posner, Founder & CEO of StyleScan

Amanda is a focused and talented professional at the intersection of marketing and technology. From inception to the growth stages of StyleScan, she has helped us evolve our messaging so we can secure both new clients and venture funding. Amanda has a knack for producing beautiful and thoughtful website copy, investor decks, marketing materials, and more. She’s a strategic thinker who is also able to leverage her network to benefit her clients. I would highly recommend her to startups looking to polish their pitch or get a leg up on their communications.

Fashion innovation consulting, Strategic retail, fashion digital innovation, strategic insight for fashion industrym fashion innovation advisor

David Rogers, Digital marketing expert with a focus on content strategy and account-based marketing

Amanda and I worked together when she was a contractor at Blue Bite because of her expertise in Fashion Tech, and over about three years, I was continually impressed with her mastery of all things digital marketing. We worked on a wide variety of projects, including: video strategy and creation, event speaking, planning and attendance, podcast production and interviews, social media strategy and much more. She thoroughly learned not only our product and messaging, but also how we worked as a company, and in many cases, she improved and streamlined marketing workflows. Anyone who works with Amanda will be lucky to have her expertise as part of their team, and you can expect great results from day one.

Fashion innovation consulting, Strategic retail, fashion digital innovation, strategic insight for fashion industrym fashion innovation advisor

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